We’re not just about products—we’re an aggregator for Black and Latin-X-owned brands, offering representation in a marketplace that otherwise overlooks us. 

Only 2.5% of beauty brands are Black-owned, despite Black women being the largest consumers.

FlorEssence gives these brands visibility. With a 9:1 ratio of Black and Latin-X-owned brands featured, we prioritize those who’ve been left out. Our platform also offers engaging content to keep consumers connected, while our revenue model relies on a simple commission and box subscription plan.